Mach3® signature edition razor

I’m proud to have partnered with a Cincinnati based company (P&G) to create an ad for their new Gillette® Mach3® Signature Edition Razor. It was a new challenge for me to create a piece that would naturally integrate an item as mundane as a razor. I began thinking about how every artists’ tools are different. From a personal perspective, the products color took me back to my street art days, which is what ultimately inspired the photo. People take pride in millions of “niche” things, and thus, artists are born. Whether you love the rattling of a spray can or the smoothness of a close shave, true art surrounds us everyday in everything we do.

 Commissioned by @ProcterGamble