FOOD & BEVERAGE
FIND NEW INSPIRATION
LIFEWTR is all about supporting the creative. Every three months, LIFEWTR partners with artists to turn each bottle into a canvas for new art.
The feeling expressed throughout the beginning of the film is that of a blank canvas. The neutral environment on an overcast day reflects the clear bottle with the simple black and white logo. Near the end of the film, when the subject takes her first drink and the water begins flowing from the bottle, color explodes all around her. These pops of color bring the otherwise dull environment to life, similar to how the brand want’s their consumer to feel when choosing their product.
Commissioned by PEPSI®