Mach3® signature edition razor

I’m proud to have partnered up with a Cincinnati based company (P&G) to create an ad for their new Gillette® Mach3® Signature Edition Razor. It was a new challenge for me to create a piece that would most naturally integrate a razor. Immediately upon seeing the razor it made me think of how every artists’ tools are different. Personally, the color of it brought back my memories of painting which is what ultimately inspired the photo. People take pride in millions of “niche” things, and thus, artists are born. Whether you love the rattling of a spray can or the smoothness of a close shave. True art surrounds us everyday in everything we do.

With all of that said, I’m very proud of how this turned out. It’s really cool being able to work directly with a massive hometown brand like this that’s employed my friends and family for years.

@Gillette @ProcterGamble @PGBeauty #Mach3Signature

Commissioned by P&G

Tyler Shelton